Recently, I learned that tourism at New Zealand’s Disappointment Island has been, well, disappointing. A snazzy slogan goes a long way, so I think they should adopt one of the following to promote their island:
- It’s a destination, not a first impression, nor a conclusion!
- We set low expectations to ensure your satisfaction!
- A name or an adjective, depends on your perspective!
These musings brought to you by Doctor S. Check out his adventures in the book entitled “Welcome to Earth, Doctor S.”